Monday, July 27, 2015

Rebranding Tips

Rebranding is a serious decision and should not be taken in a hassle. Although, it can help you in finding some new clients for your business, the effects can be adverse if you have not planned carefully. This is the reason why dedicated rebranding companies have emerged out in the market and gaining soaring popularity among the business owners.

What should be changed - your logo, your website, your name, your services or all of them at once? What has been the reason behind the drop in our sales or the uninterested people? Did you commit a blunder that led the possible customers away from your business? Has a negative publicity affected your brand? All such questions are thoroughly analyzed by the rebranding companies before taking any actual decision.

You may benefit by merely changing the name of your brand or changing the overall design of your logo. So many software companies make use of such tactics. It helps them in quickly adjusting the basic skin of the product. There are several cases where a particular name will suffice well for a business in beginning, but limits the expansion of the same in the future. For example, a brand name 'Darcy's Cricket Supplies' may go well with the business initially. However, if the person decides to expand his business further by selling other sport supplies as well, it will simply look bad. Therefore, the ideal brand name in the beginning should have been 'Darcy's Sports Supplies'. While, a person might not be able to think so much about the details, rebranding companies work dedicatedly towards such brand building strategies.

The prime goal of creating a fresh face of your business is to reach out to the new masses of people who hold the potential to become a customer if targeted in an appropriate manner. The rebranding companies do a thorough research on the market trends and follow the competitors to devise strategies that can help in creating a powerful image of your business. This is not a simple task and if you think you can achieve all of it single-handedly then, you may be wrong.

It is essential that all your current elite clients and people associated with your business are made aware of the changes and improvements that you are planning to make. While it is necessary to make new clients, it is more important to retain the present ones. The professional rebranding companies make sure that the new image of your business is suitable for all and hits at the right mark, generating more clients while strengthening the bond with the existing ones.

Friday, June 12, 2015

Tips for Building Your Brand

People that are brand loyal spend more time (and money with you), hire you more than once, and will tell their friends and family about you. Creating brand loyalty is an inexpensive and easy way to market your business. Think about it... it's a lot easier to keep happy clients then it is to go out and get new clients. Creating brand loyalty is a great way to add to your overall bottom line.

The truth is, however, that not as many people today are as loyal to their favorite brands as they once were. According to a survey done by Earnest And Young, just a few years ago consumers were shown to be 40% loyal to their brand. In recent years that number has dropped to 25%. It's getting more challenging to keep customers. This means as a business owner you must step up your game. My suggestion... find something your customers will come to expect from you that no one else in your line of business is doing.

This past weekend I had the opportunity to go to a local nail salon with a couple of friends. This salon is in my neighborhood but I only get to go to this particular location a few times a year. However, they recognize me every single time I come into their establishment. Their one thing is that as you have your nails done they offer you a glass of wine to enjoy. When I came in this past weekend and they offered the three of us a glass of wine I was surprised that they remembered what kind of wine I like to drink. This is the kind of customer service that makes you feel special. Why? Because it let's the consumer know that they are valued as a customer. I'm sure you've experienced something similar with a business you frequent often.

So the thought I want to leave you with today is... What is the ONE THING that sets you apart from the similar business down the road? What will your customers be talking about after they leave? This does not have to be anything elaborate or expensive (although it certainly can be.) What it does need to be is personal and memorable.

One of the things I love to do in my business is put on my creative hat and help my clients come up with ideas. So below is a brief list of ideas ONE THING that you might be able to take and make your own. Consider it my gift to you!

Wednesday, May 6, 2015

Best Tips For Differentiating Your Business

Some of the most successful businesses in the world have gotten there because of their unique selling proposition. FedEx got there by guaranteeing that packages would arrive overnight. Domino's Pizza promised pizza in 30 minutes, or less. Burger King said, "Have it your way."

Businesses need to stand out from the crowd. A USP can do that for them. The USP concept has been around for many years, but it continues to prove itself as a key for all successful business models. The USP can entice prospects to come to you rather than your competitors. It will also help you compete on realistic grounds other than price alone, which helps the bottom line.

I'll use an example of a dentist that I'm familiar with. He wanted to make his service different and not associated with a service about pain. What did he do? He set up a country club atmosphere and recreated the dental experience in a totally different mold.

He had a $5,000 coffee machine and served 18 different teas on fine bone china on a silver tray. Plus, he masked the medicinal smell with oven baked sugarless muffins. When you walk in, you are greeted by your own personal nurse and taken to your treatment room, which has your name and photo on the door. You can watch a wide variety of DVDs on an overhead TV with headphones. If you experience any pain, just press your personal buzzer.

Defining Your USP

Here's a way to think about your USP-it's your special ingredient to keep you from becoming a "me too" company. It grabs attention and makes you truly unique. It's hard to copy and offers a clear-cut benefit for your customer.

Some USPs just jump out and hit you right between the eyes. The flu fighter, Airborne, for example, tells you that the package was invented by a second-grade schoolteacher, which it was. Who else can make that kind of claim and send that kind of feel-good message that makes it different from any competitors?

Most USPs are a little harder to come up with. For example, if you're a locksmith, a corporate training company or a mattress store, how will you set yourself apart? Well, here are 7 tips to help you answer that question.

1. Scrutinize the competition. Are they better than you? Why? Do they suffer in any areas? Are they lacking something that you offer? How about their market area? How does it compare? Any holes in their geographic areas that might help you define your niche area better?

2. What makes you better? Are you the only jewelry store with a designer? Or the only florist that has a writer for personalized messages? Or, maybe a management consultant with experience working with Fortune 100 clients. With these types of claims, your task of developing a unique USP will become much easier.

3. If you're no better, get better. That's exactly what our dentist friend did. And as things progress, don't be afraid to change your USP. Some of our website design friends started by offering SEO services as well. Today, they are experts in content management and as such, their USP has also changed.

4. What are your consumer's pain points? If worse come to worse, make a list of all of your customer's frustrations and develop a USP to solve them. Let's say you're a carpet cleaner. To address stains between visits, you might offer an emergency service. Or possibly a special do-it-yourself fabric care kit to solve the temporary problem. And, of course, you'll build your USP around that service.

5. Guarantee it. Again, it's all about solving the customer's frustrations. A plumber that we know once drafted a guarantee that promised he would show up within 15 minutes, or the first hour of work was free, and he would leave the house cleaner than he found it. Plus, he would show up in uniforms, with belts. The point was to overcome the perception that plumbers were habitually late, messy and presented rear views that no one wanted to see.

6. Be specific. Baskin-Robbins offered 31 flavors and even had the number 31 in the logo. Wonder Bread helped build bodies 12 ways. Maybe your company is on-call 24 hours a day, or you offer 163 different parts, or your gym has 87 machines. Tell everyone what you got.

7. Don't claim it if you can't do it. Our plumbing friend equipped his employees with booties, handheld vacuums and belted uniforms just to make good on his guarantee. Just be sure you can deliver what you promise.

When you have your USP all figured out, then condense it to as few words as possible, develop an awesome tagline and spread the word in every touchpoint you have-from letterhead, marketing materials, signs, website, sales calls, you name it.

Consider this: What makes you choose one builder, plumber, jeweler or department store over others? More than likely, it's how they have defined their USP and how they have presented it in the marketplace. So pay attention! If you do, you'll be seen and heard and the results will show up on your bottom line.

Wednesday, April 15, 2015

Best Marketing Tips for General Retailers

General retailers think that they can get away with word of mouth advertising and their location. While in marketing school, you are taught location, location, location. This is key but there is more to getting clientele than just location. You could have the best location but if no knows about you and where you are, you'll have no customers. In this day and age you need to be more proactive with your marketing activities if you want to increase your retail sales.

Here are some marketing and advertising tips for general retailers to reach a large target market.

Build a quality website. Having a quality website which is user friendly and functional is a big plus when it comes to marketing your retail store. Include as much information about your store on the website and showcase your products. Remember to include the prices so that your customers know what to expect. Especially promote your special offers and promotions on the home page of your website so that it's the first thing customers see when they visit your website.

Advertise in local newspapers. If you are going to choose which media to advertise in, the local newspaper is the better option. These newspapers are usually delivered free of charge to home owners and have a larger reach than the national newspapers. They are also more affordable so you can advertise in them on a weekly basis to ensure you get noticed by customers more often.

Offer special in-store promotions. Offering promotions and discounts will draw customers to your retail store. Decide on what kind of promotions you will run such as a buy one get one free promotion on certain soaps or chocolates. Or you could offer a 20% discount on the baby care range. Make sure that you remain above your cost of sale as you should always make a profit on any sale.

Run a competition. Get customers into your store by running a competition and offering them exciting prizes such as grocery hampers or beauty hampers. You can state that they will be entered into the competition by writing the contact details on your store's till slip and putting it into a competition box. For a competition like this to be effective, it is ideal to offer monthly prizes.

Send out a monthly email newsletter. To instantly notify your potential customers of in-store promotions or monthly competitions, send out an email newsletter. Ask customers who enter your store to subscribe to your email list so that you can inform them of the latest special offers and competitions. Find out from your retail products wholesaler if they have specials that you could offer in the mailing.


You could choose which of these marketing tips you would like to pair together or you could use all of them in order to get more customers to visit your store. Keep in mind that marketing is an ongoing venture and that performing it only once won't guarantee you constant customers. Go out there and plan your marketing strategy for the year.
J&E Cash 'n Carry is one of South Africa's biggest wholesalers in the following categories of products: Cosmetics, Groceries, Sweets, Personal Care, Household, Health, Beauty, Baby, Hardware, Electric & Stationery. We supply traders only, and offer the highest standards of service, the cheapest deals, and the best buying experience.

Small Businesses Strategic

The concept of Strategic Business Partnership has gained importance amongst small and mid-sized companies recently. When two companies involve in a mutually beneficial dealing for a stipulated time as a part of their corporate strategy, they are considered to be strategic business partners. The company to be chosen for partnering can be a supplier or a vendor or a consultant or an advertising agent.

This is a lot different from the traditional partnerships between companies. The partnering companies will not be entirely dependent on each other, but they only get involved in other's business in specific ways. These partnerships concentrate more on business transformation rather than just a business transaction between two companies.Strategic alliances have proved to be stepping stones to success for many small and startup companies. By entering into this partnership, companies are mutually benefitted and add value to each others' business directly or indirectly. Beyond these obvious advantages, other advantages of an SBP are as follows

1. Vendor Partnership:

Through a strategic alliance with vendors or suppliers, a company can get exclusively tailored services that are suitable for their products style and customer needs which ultimately results in product enhancement.

Can save the time and money on product research and development, as it will be taken care of strategic partner(vendor). This allows the small companies to focus more on the expansion of business.

With increased product quality and a new line of products, there will be a definite increase in the sales and revenue.
2.Outsourcing Partnership:

For a startup entrepreneur, outsourcing their accounting process is much simpler and cheaper rather than hiring accounting professionals and setting up a department for the same.

Getting access to skilled resources on each niche field is much easier when there is a strategic alliance with another enterprise who are experts in their field.

This is much suited for companies where 24*7 customer support is mandatory.
3. Business Consulting & Technology Partnership:

Strategic Partnering is the ideal way for small business owners to make use experts' knowledge on niche areas and technology of another company.

Provides startups with clear guidance on trade tactics and strategy

Through this partnerships, small companies can expand their product's reach and gain new customer base beyond all geographical barriers.
At this point in the corporate world, business collaborations and team efforts are the key factors that determine the fate of every startup. Hence, finding the right partner opens up many doors of opportunities for small or startup companies.

Wednesday, March 11, 2015

The Secret to Your Success?

The goal here is not to make things complicated, but keep them simple. KISS.

There are lots of secrets to your success but I will highlight only 3.

Be very clear and honest about your value. If you aren't clear yourself you will never be able to demonstrate this to potential clients. When you know your worth, when you know your value you will feel much more confident and, the best news? You will be able to charge more because you know you are worth it and you know you can genuinely help your clients get the results they are looking for.

How is your presence? Are you visible enough? Keep in mind there are two kinds of visibility. The first is on-line. If you have your own business and you're not fiercely on-line, you are missing out on a lot of potential business. All those coaches making multiple six figures and 7 figures have a strong on-line presence.

Facebook, LinkedIn and Twitter cannot be ignored. Facebook and LinkedIn can fit almost any market or audience. We have checked our statistics and our team knows that our audiences of 'women after 50' are not as drawn to Twitter as many other groups are. You need to know these things. Where does your target market hang out on-line?

The second type of visibility is face-to-face. For obvious reasons this is the best by far. I heard a formula that to get a potential client to have a conversation with you or purchase a product the stats are 16 when done remotely/internet and 84 local face-to-face. Conferences help with this also, with the face-to-face. But unless you attend a great many conferences, it can be hit and miss.

You must invest in yourself and your business. At the beginning you may think you can do everything by yourself. You will figure it out soon enough that this is not going to serve you well.

I tried it, you will try it, I can guarantee you it won't work. I can write up this ezine just fine but then my VA (Virtual Assistant) formats it and sends it to you. I have no desire to learn how to do that. And even if I did know how to do that, it would not be the best use of my time.

You cannot build your successful and money making business by yourself. You cannot go it alone. Don't be a Lone Ranger!

Probably the best investment you can make for yourself and your business is to hire a coach. Choose someone who has the type of business you would like and who is successful in it. Don't hire someone who 'used' to have a business but has retired. I say this only because I knew someone who did this. Things change too quickly, not just on the internet but what is trending now and working well now. If someone doesn't have their fingers in the day to day goings on in the business world, they will not be able to help you as much as you deserve.

Choose someone you know, like and trust. Chose someone who you admire and respect. Remember, Jim Rohn (Motivational Speaker) says you are the 'average of the 5 people you spend the most time with'.

Action Step: If you are not clear on your value and how much you have to offer someone, you need to start here. Be honest to yourself about how you are present. Are you being seen? Are you being relevant? Do people look at you as a 'safe' person?

Sunday, March 8, 2015

Initials Inc Review

If you're reading this review, chances are you're looking for information on Initials Inc because you're thinking about joining. Before you do that, I want to encourage you to read this complete review so you can be positioned to make a more educated decision about the company. Before proceeding, I want to disclose that I'm not an Initials Inc distributor so you can be sure that you're getting a truly unbiased perspective of the company.

Who Is Initials Inc And What Do They Sell?

First things first, if you're thinking about joining Initials Inc, it's important to get some background information on the company itself. Founded in 2005 by sisters, Britney C. Vickery & Ivy C. Hall, this company is a Personalization Business that offers an extensive product line of garment bags, backpacks, purses, handbags, kitchen products, towels, water bottles, accessories and organizers.

This is just a sample of their product line which offers a wide variety of fun products and gifts for anyone that you can think of. What makes this company unique is their ability to personalize each item in their catalog to be exclusively unique to the customers particular taste and preference.

How Do You Make Money With Initials Inc?

The cost to begin as an Initials Inc Creative Partner will be $139 for your Starter Kit. This will provide you with 11 products with a value of over $400. As a partner, you will qualify to receive a 25% base commission for every product you sell. In addition, you will earn recruiting bonuses, personal sales bonuses and promotional bonuses as you increase your personal sales volume and recruit new Creative Partners into your organization.

Initials Inc- Creative Partner Training & Hostess Rewards

As a Creative Partner, you will be trained to achieve sales and recruit new team members into your organization through the traditional method of Home Parties. You're going to contact all of your friends, family, acquaintances, neighbors and your co-workers to schedule a party in their homes. You will also want the hostess to invite as many guest as possible, to ensure a successful party.

During the party, you will showcase and perform demonstrations of many of the products from your Starter Kit, in addition to, other products that you have purchased.

To incentivize your friends and family for hosting the parties, Initials Inc, has put a Hostess Rewards Program in place. This program will reward your hostess with discounted merchandise and even free products based on the amount of sales you generate in their home. For example,

· A total of $250 sold, the Hostess will earn $25 in free products.
· A total of $450 sold, the Hostess will earn $60 in free products.
· A total of $650 sold, the Hostess will earn $100 in free products.
· A total of $850 sold, the Hostess will earn $150 in free products.
· A total of $1,000 sold, the Hostess will earn $200 in free products.

Is Initials Inc A Good Business Opportunity or A Complete Waste of Time?

In closing, the company looks credible and the business opportunity looks solid. The products look to be of high quality and they are very marketable. While having a good company, good products and a lucrative compensation plan are obviously pluses, those things will not guarantee your success. Ultimately, your success will depend on your ability to sponsor new people into your business.

My advice is to use Attraction Marketing so you can generate leads online for your Initials Inc business. If you can do that, you can very well be on your way to building a prosperous business.