Sunday, July 13, 2014

Business Succsess Tips , How To Building Trust

You have just started building your list to grow your business. You're excited but at the same time a little nervous about what to do next.

Now it's time that you start building trust with your list.

This is vitally important if you want to retain those people on your list. Just as there are certain things that you need to do to retain and grow your list, there are also things that you don't want to do.

I'm going to give you a "Big No... No" right off the bat. It's a mistake that many newbies make and some veterans as well that will get your subscribers hitting the unsubscribe and spam buttons fast.

Once you get people on your list, do not send them offer after offer. Think about what you'd prefer. Would you appreciate it if you subscribed to someone's list thinking you were going to receive helpful interesting information but all you got was buy this?

When someone subscribes to your list, start by building a relationship with them. You do this by building trust.

Now, I'm sure your next question is...

... well, how do I do that?

Before I get into that, let's talk a little bit about your list. I'm going to make an assumption that you have set yourself up in such a way that you are attracting your target market. So for instance, let's say you are in the personal development industry. Your target market should attract those type of people. This is important because you need to be able to speak directly to those people. If you have a mix of people on your list, when you send your messages out it's going to be confusing to them if they are not expecting that type of information.

The first thing...

... that you want to do when building trust is send out a welcome email that includes how much you appreciate them subscribing, the value they are going to receive, a link to the free offer you gave them initially (just in case they missed it) and a little about yourself.

Next...

... offer helpful content that will move them closer to success. For instance, if it's personal development that they are after maybe offer up some resources that have been helpful to you.

Next...

... show your appreciation for them taking the time to read your emails by offering free content in the form of audios, reports, etc.

Finally...

... get them to engage with you. Send a survey to find out what they are interested in knowing. Be sure to offer topics so that you can ensure it is within your expertise. Once you have compiled and reviewed that information, then craft content especially for them.

Now that you have given them a ton of content which has helped in building trust, send out an offer. Be sure to include what's in it for them by listing the benefits and then a call to action to buy.

Juanita Dailey is a published author and internet marketer who works from the comfort of her home. She loves to help others take their businesses to the next level using proven strategies and techniques.

Head on over to http://www.daileywealth.co to receive more business building tips and to receive her free e-book that reveals "7 Traffic Generating Strategies" she's used to get visitors to her blog.

Wednesday, July 2, 2014

Best Strategies For Direct Marketing Online Business

Running an online business sounds like a breeze doesn't it? Well for some people, it is. And for others... it's a complete nightmare. I think people get wrapped up in hype and smooth talking ways that people online use to delude people into buying their products.

Rarely do you see people these days offering any TRUE help for seeing you succeed.

But, once you find that 1 good mentor who will show you the ropes, you will be in good hands. Interestingly enough, I did find such a mentor, but his marketing strategies and advice weren't internet marketing advice... it was offline marketing advice. He told me that the internet is just another medium for communication.

In the same way that mobile phones, tablets, and TV offers new forms of advertising for business owners, the internet is the same thing. So if I wanted to really know how to have success on the internet, I needed to go back to my roots, and learn traditional "offline and direct marketing" strategies.

If you're currently struggling in your online business, then now is the time to turn things around. I'm willing to bet that you lack all forms of basic direct marketing, so I educate you a bit about this subject, and how it goes hand-in-hand with online marketing. Here's the first direct marketing principle that you need to understand:

1) What's in it for me? (WIIFM)

The bottom line is, no matter what you sell, it's not about you. It's ALL about your prospect. As soon as they read your marketing piece, or whatever you're trying to sell, they want to know "how does this benefit me?" So you have to do your best to come up with a great headline on your ad or webpage, that will make people want to read more.

You have to understand that prospects don't care about whether or not you get rich. All they care about is their pain/goal, and the solution for it. So if you start off in your ad or website talking about yourself and your accolades... they will leave your site immediately, because they will think it's a self endorsement.

Never do that. Instead, show your prospects what's in it for them and how they will benefit from your product or service, and you will be good to go. Nothing is more frustrating than trying to solve a problem, and all a particular bit of information says is how they're "number 1" or "best-selling". Get the point? Here's another direct marketing strategy:

2) Sell only to people who want your help

Not everyone will be interested in your product or service. Because of this, you only have to sell to people who are interested. How do you do this? Well, you could do a couple of things.

You could only advertise on websites that your targeted prospects are on. You can initiate joint venture partnerships with other people in your niche - but not a direct competitor. Or you could continue to sell to your current customers... these are the people who will help to boost your income.

The Most Effective Ways to Generate Traffic for Business

Websites without traffic is as good as nothing. After years of experience in Internet Marketing, I have been fronted with several techniques of traffic generation but I would rather you get a few effective ways of generating substantial traffic in your site than rely on many techniques with no significant results. Here are three most effective ways that I have absolute confidence in.

Solo ads
Solo ads are actually the fastest way to generate a lot of traffic to your website. Internet marketers often use solo ads to pass their message across to a wider audience of prospective consumers at a relatively low cost. The idea behind solo ads is to identify someone with a large list of subscribers congruent to your own niche. You then pay them a small fee to send out a specific email you have written to these subscribers. With solo ads, the payment options could vary depending on a number of variables.

However, you can choose between performance based agreement and fixed price. The fixed price option is usually preferred to the performance based because it gives you some form of assurance. You can only pay the list owner after a certain number of clicks have been reached. This means the list owner will keep sending your email to his subscribers until the number of clicks have been attained in order for him to be paid. On the other hand, the performance based type could require you to pay per click or pay per open depending on your agreement.

Article writing
The other effective way of generating traffic to your website is by writing articles about a topic related to your niche and then linking your website to it. The written article should not just cover any random topic. It should provide some useful information that would be of interest to many people. To achieve this, you need to do a thorough research to get proper keywords related to your niche and grace your article with an attractive title that relate to popular searches. Some of the most popular articles that attract traffic are the 'Top 10' and the 'How to' kind of articles.

Videos
Studies indicate that most people prefer video to text. In fact, videos not only give a clear understanding about a topic but are also interesting to watch. It is easier for someone to watch a 15-minute video, for instance, than for someone to read a 15-minute text. You can take advantage of these facts and create a 'How to' video about a topic related to your site. The video has to be interesting in order to attract traffic. Remember to attach your link in the video and also in the video description. Videos also make your site more visible since you can be searched via YouTube search or even Google search.

Even though there are several suggestions on how to easily and quickly generate traffic to your website, time and experience has proved that the three most effective and surest way of achieving this is by employing the above methods. Try it for yourself and thank us later.

Saturday, April 19, 2014

Best Way To Make Money Online 2014

Ways To Make Money Online

To be able to make money online is a dream cherished by many people who want to work at home. The different types of home business must run into thousands with people working from home doing all sorts of jobs from telemarketing to dog walking. The choice of ways to make money working at home is unlimited but, for a huge number of people, starting a home business where they can make money online is their top pick. Some of the reasons for this are that work online is quick to start up, you don't need any specialised equipment or training and you can start a business online working part time to fit in with an existing job or family commitments.

If you want to make money online running your own home business you first have consider the different ways to make money online and decide upon the best home business or work at home opportunity to enable you to make money online. The choice of ways to make money online is huge but things will look less confusing if we break the home business and work at home opportunities down into categories.

Make Money Online With Get Paid To Programs

You can make money online by working at "get paid to" programs. For example, you can make money by reading commercial emails, by signing up to free trial offers or for posting messages to online forums. Get paid to programs are usually free to join. The work is easy and you can set your own hours. The snag with trying to make money from these programs is that your potential for making money is limited by the amount of offers the companies send you. You should not expect to earn a full time income from get paid to companies.

Make Money With Online Survey Companies

Paid online surveys offer an easy way to make money online. As well as completing surveys, you can make money for participating in online focus groups and testing of new products. To make reasonable money from online surveys, you need to join a large number of survey companies. Your earning potential is limited by the number of surveys you are invited to complete and that will depend upon your demographic profile.

Make Money Online With Residual Income Programs

Residual income programs are probably best viewed as a long term way to make money online rather than a way to make instant cash. You can start to make money from the start but your aim is to recruit as many active members into your team as possible so that you will benefit from the commission you earn on their sales. Your income depends upon the amount of time, effort and money you are willing to invest in building up your online business. Your future income depends upon the ongoing success of the company so it is always better to share your eggs between several residual income programs rather than risking your future on just one program.

Make Money Online As An Affiliate Marketer

Affiliate marketing is one of the most popular ways to make money online because it is easy and pretty much risk free. Being an affiliate marketer is like being an online retailer selling other people's products. To make money as an affiliate marketer, you simply join a program as an affiliate, promote the product and get paid commission on all your sales. There is normally no charge to become an affiliate, you don't have to handle receipts or ship goods because the program owner does that. If you choose your program wisely, you can make good money online without even owning your own website. The only financial investment you might need to make will be in the form of an advertising budget but, as there are many excellent forms of free advertising available online, you can make money with online affiliate marketing without any financial risk or outlay.

Make Money Online With Your Own Website

With your own business website, you can make money by promoting anything you want. For instance, if you are interested in skincare, you could promote several different brands of skincare products as an affiliate for each of the companies. If you have a product of your own (and this can be anything from craft items you make at home, to a patented factory made item) you can promote this online. If you have a skill such as graphic design or copywriting you can build a website (or pay somebody to build it for you) to showcase your talents and make money promoting yourself online.

The Best Way To Make Money Online

If you are not afraid of learning new skills and doing a bit of hard work, owning your own website can bring you endless rewards. With your own website you have full control of your home business and can cultivate numerous income streams, for instance by combining affiliate marketing with promoting residual income programs. Your earning potential is limited only by your ambition, ability and energy and, of course, you can have more than one website so that you can promote a wider variety of products and services. Owning your own website (or websites) is definitely the very best way to make money online.

Tuesday, April 1, 2014

Simple Tips For Presentation Skills

Presenting to prospective clients, shareholders and colleagues is part of many peoples' job descriptions these days. These tips will help you to look like a much more polished and professional presenter. Some of them are just common sense, but you would be amazed at how often they are often overlooked.

1. Know what your message is and make sure your audience knows too

If you don't know where you are going, how do you know when you have arrived? It is vital to know what your message is and continually ask yourself whether it has been delivered clearly. At the end of the presentation everyone should know instantly what you were trying to convey with your presentation.

2. Let your audience know what to expect from your presentation and then deliver it

It is great to ask your audience questions like, "Do you want to know the best way to guarantee certain success?" You may see people sit up and listen more intently. There is nothing worse than seeing them slump back down and return to their texting when they don't get a clear answer to that question. Deliver what you promise to.

3. Don't be afraid to use your notes

It is OK to have your notes with you when you present as long as you don't let them distract your audience. Don't roll, crumple or play with them. No one will think less of you if you look down at your notes, as long as you aren't reading from them.

4. Pause to let your audience reflect on what you said

This tip ties in with the previous point. Stopping to look at your notes creates a natural pause that allows your listeners to reflect on what you have said. Adults need to reflect to apply what they are learning to their own experiences.

5. Make sure you can be heard

If you are in a large room, or if you have a soft voice make sure there is a sound system that you can use. Check into this before your presentation starts, not once it has begun.

6. If you use PowerPoint, make sure it follows the principles of good design

a) The rule of six

b) Don't read your slides

I won't take the time to cover design principles in this article, but your slides should complement what you are saying not duplicate it. Keep text to a minimum. Read from your notes if the text you want to share is too long to memorize, but don't put it all on a slide and then read it out loud. The rule of six suggests that you should keep words within bullets and bullets to a maximum of six per slide.

7. Don't think that drawing on a flip chart can replace PowerPoint slides

Not everyone needs to speak with the assistance of a slide presentation, but don't think that writing on a flip chart is a good alternative. If you are merely writing or drawing a finished word, phrase or diagram you are wasting time doing it as part of your presentation. It is much more effective to bring up a slide with the finished product already in place.

If creating the word, phrase or diagram is a process that the audience are going to be a part of, then a flip chart may be the better choice.

8. Practice, practice, practice

I cannot stress this tip enough. Reading through your presentation a few times in your head doesn't begin to replace standing up and rehearsing out loud in front of people or a mirror. Shutting yourself in a bathroom not only lets you see what you look like, it gives great acoustics to hear what you sound like.

When you think your presentation is getting to a good level, video yourself and watch it back. This is the best way to really critique how you are doing. If you have people who are willing to listen to you speak, ask them for honest feedback.

9. If the energy in the room seems low, get everyone out of their seats

I've seen this used to perform happy dances and yoga moves. It doesn't really matter what you choose as long as it suits your personality and your audience.

10. Get your audience involved

a) Humour is a great way to get your audience involved, but bear in mind that one person's humour is another person's horror. Know your audience!

b) Ask questions rather than just giving the answers.

Presenting takes a lot of energy and preparation. Give these tips some thought next time you are asked to give a presentation. You will look more professional and your audience will appreciate your efforts.

Reen Rose is an experienced Microsoft Certified Trainer as well as being Myers Briggs certified.

She has been described as 'focused, fun and very effective'. Reen is an enthusiastic life-long learner who believes in guiding people to become the best they can by giving them the skills they need to be successful.

Sunday, March 2, 2014

Packaging and Marketing

Packaging is one of the most overlooked aspects in the marketing of any product. When consumers approach a product, its packaging plays a crucial role in influencing purchase decisions as there may be a myriad of reasons for consumers to consider not buying the product. Packaging considerations may range from specific designs to the use of colour themes for captivating the interest of buyers. There are countless aspects to a design that may be identified and almost all of them need to be aligned with the overall theme of the product and the brand. Since brand image plays a significant role in developing long term consumer relations, the packaging needs to be "perfect", irrespective of whether it is packaging material suppliers for online retailers or for any physically distributed product.

Defining "Good Packaging"

Defining a good package can be difficult given the fact that there are multifaceted aspects of a package's design and build. However, the key focus remains on one sole component - the protection of the contents in the desired form. A good example of this consideration would be the products in the food and beverages segment. Vending machines are widely available in developed countries and most developing regions.

Due to this, packages for beverages and some pre-packed food need to be compatible with the storage dimensions of vending units. They also need to conform to the standard guidelines for preservation of the contents up to the mentioned date. Packaging in this respect can also refer to the way a product is made available to the end users. Dominos and Pizza Hut have come up with proprietary pizza boxes which preserve heat for a longer duration and this helps to keep the contents warm if not hot. This is a good practical example of the importance of packaging in protecting the contents.

Create Visual Product Segmentation with Individualistic Package Design

Designs can be used creatively to aesthetically as well as functionally differentiate product segments. A good way to go about this is to incorporate the latest technical information about packaging material. Shopping outlets and retail facilities usually have lots of products on display and in order to visually make the product stand out, it is important to pack it in eye catching designs that give the customer an idea whether the product is a general offering or a premium product. Such packing styles also help to establish the brand image which consumers may relate to.

A good example for this would be rice. We usually get lose rise as per requirement or we can also buy pre-packed rice. When we buy rice that has been packed in specific quantities then the only way to differentiate premium ranges from regular ranges is to change their packing presentation. While regular rice may come in jute bags or cheap plastic bags, premium variants usually come in vacuum sealed pack with multiple layers of packaging materials being used to keep the contents safe from natural damage.

Let the Package Represent the Brand

This is by far the most important feature of packaging designs - they create value for the brand with which people tend to associate. Pepsi is a world renowned brand and its packaging may have changed over the years, but its theme has always been Blue. The particular combination of blue themed logos and relevant images have become rather iconic and every customer can easily recognize it even if the products are stashed up in a pile. This is the power of packaging - the one aspect that should never be overlooked if any business needs to target its consumer base more effectively.

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How To Branding a New Product

We already know the significance in branding a product/service. By giving our customers a brand, we are giving them the perception of who we are and what we stand for. Your brand should be a symbol of the all-in-one experience your business provides and it should stimulate the emotional response that your customer's connects with you. There are many distinct tips to consider when an established company/business wants to brand a new product or service.

Before we start with branding a new product or service it is important to remember the fundamentals of branding. These include:

    Brand names should be unique to what your product or service offers to its customer. Its name should not be similar to competitors, and should stand apart from anything that has come before it.
    Brand name should be easily pronounced. Often times, shorter names have more memorability.
    Brand colors should be picked based off of the product or service provided. Colors evoke emotions and set tones.
    Brand consistently throughout every aspect of the process. This starts with the name, logo, website, and advertising.

Now we will want to focus on branding for an established business. This is done differently than branding a new company/business. Your business is operational and you already have clientele, a website, and marketing but you are getting ready to launch a new product/service that deserves its own brand. Here are some tips to keep in mind while getting started.

Tips

    Before creating your new product/service brand, you will want to remember to think big. Do not underestimate your new project. Consider the growth possibilities with future product lines and shoot for the stars.

    Choose a brand name that incorporates both your existing business with your new product or service. This newest product/service could be the next big thing, so you will want your business name to be tied into it.

    Consider what about your newest product/service will tie into to your customers emotionally. This means thinking about what value your product provides to your customers and the emotions those values will evoke in them. You will want these emotions to be tied not only in your new project but in your company as a whole.

    You may want to consider hiring a professional designer who could collect the information you provide and offer a variety of branding options. An alternative would be to have open discussions with your employees regarding ideas. Branding is something you will want to invest time and consideration into.

    When launching your new product/service always use your business brand along with your new product/service brand for advertising, marketing and promotions. Customers should always see the two brands connected until the sight of one brand provokes the thought of the other.

    Always test your branding on people who could gain from the value your product or services provides. You will want the most important test questions to be focused on the execution of tying your existing business in with your new product/service brand and memorability of the new brand.