Wednesday, April 15, 2015

Best Marketing Tips for General Retailers

General retailers think that they can get away with word of mouth advertising and their location. While in marketing school, you are taught location, location, location. This is key but there is more to getting clientele than just location. You could have the best location but if no knows about you and where you are, you'll have no customers. In this day and age you need to be more proactive with your marketing activities if you want to increase your retail sales.

Here are some marketing and advertising tips for general retailers to reach a large target market.

Build a quality website. Having a quality website which is user friendly and functional is a big plus when it comes to marketing your retail store. Include as much information about your store on the website and showcase your products. Remember to include the prices so that your customers know what to expect. Especially promote your special offers and promotions on the home page of your website so that it's the first thing customers see when they visit your website.

Advertise in local newspapers. If you are going to choose which media to advertise in, the local newspaper is the better option. These newspapers are usually delivered free of charge to home owners and have a larger reach than the national newspapers. They are also more affordable so you can advertise in them on a weekly basis to ensure you get noticed by customers more often.

Offer special in-store promotions. Offering promotions and discounts will draw customers to your retail store. Decide on what kind of promotions you will run such as a buy one get one free promotion on certain soaps or chocolates. Or you could offer a 20% discount on the baby care range. Make sure that you remain above your cost of sale as you should always make a profit on any sale.

Run a competition. Get customers into your store by running a competition and offering them exciting prizes such as grocery hampers or beauty hampers. You can state that they will be entered into the competition by writing the contact details on your store's till slip and putting it into a competition box. For a competition like this to be effective, it is ideal to offer monthly prizes.

Send out a monthly email newsletter. To instantly notify your potential customers of in-store promotions or monthly competitions, send out an email newsletter. Ask customers who enter your store to subscribe to your email list so that you can inform them of the latest special offers and competitions. Find out from your retail products wholesaler if they have specials that you could offer in the mailing.

You could choose which of these marketing tips you would like to pair together or you could use all of them in order to get more customers to visit your store. Keep in mind that marketing is an ongoing venture and that performing it only once won't guarantee you constant customers. Go out there and plan your marketing strategy for the year.
J&E Cash 'n Carry is one of South Africa's biggest wholesalers in the following categories of products: Cosmetics, Groceries, Sweets, Personal Care, Household, Health, Beauty, Baby, Hardware, Electric & Stationery. We supply traders only, and offer the highest standards of service, the cheapest deals, and the best buying experience.

Small Businesses Strategic

The concept of Strategic Business Partnership has gained importance amongst small and mid-sized companies recently. When two companies involve in a mutually beneficial dealing for a stipulated time as a part of their corporate strategy, they are considered to be strategic business partners. The company to be chosen for partnering can be a supplier or a vendor or a consultant or an advertising agent.

This is a lot different from the traditional partnerships between companies. The partnering companies will not be entirely dependent on each other, but they only get involved in other's business in specific ways. These partnerships concentrate more on business transformation rather than just a business transaction between two companies.Strategic alliances have proved to be stepping stones to success for many small and startup companies. By entering into this partnership, companies are mutually benefitted and add value to each others' business directly or indirectly. Beyond these obvious advantages, other advantages of an SBP are as follows

1. Vendor Partnership:

Through a strategic alliance with vendors or suppliers, a company can get exclusively tailored services that are suitable for their products style and customer needs which ultimately results in product enhancement.

Can save the time and money on product research and development, as it will be taken care of strategic partner(vendor). This allows the small companies to focus more on the expansion of business.

With increased product quality and a new line of products, there will be a definite increase in the sales and revenue.
2.Outsourcing Partnership:

For a startup entrepreneur, outsourcing their accounting process is much simpler and cheaper rather than hiring accounting professionals and setting up a department for the same.

Getting access to skilled resources on each niche field is much easier when there is a strategic alliance with another enterprise who are experts in their field.

This is much suited for companies where 24*7 customer support is mandatory.
3. Business Consulting & Technology Partnership:

Strategic Partnering is the ideal way for small business owners to make use experts' knowledge on niche areas and technology of another company.

Provides startups with clear guidance on trade tactics and strategy

Through this partnerships, small companies can expand their product's reach and gain new customer base beyond all geographical barriers.
At this point in the corporate world, business collaborations and team efforts are the key factors that determine the fate of every startup. Hence, finding the right partner opens up many doors of opportunities for small or startup companies.

Wednesday, March 11, 2015

The Secret to Your Success?

The goal here is not to make things complicated, but keep them simple. KISS.

There are lots of secrets to your success but I will highlight only 3.

Be very clear and honest about your value. If you aren't clear yourself you will never be able to demonstrate this to potential clients. When you know your worth, when you know your value you will feel much more confident and, the best news? You will be able to charge more because you know you are worth it and you know you can genuinely help your clients get the results they are looking for.

How is your presence? Are you visible enough? Keep in mind there are two kinds of visibility. The first is on-line. If you have your own business and you're not fiercely on-line, you are missing out on a lot of potential business. All those coaches making multiple six figures and 7 figures have a strong on-line presence.

Facebook, LinkedIn and Twitter cannot be ignored. Facebook and LinkedIn can fit almost any market or audience. We have checked our statistics and our team knows that our audiences of 'women after 50' are not as drawn to Twitter as many other groups are. You need to know these things. Where does your target market hang out on-line?

The second type of visibility is face-to-face. For obvious reasons this is the best by far. I heard a formula that to get a potential client to have a conversation with you or purchase a product the stats are 16 when done remotely/internet and 84 local face-to-face. Conferences help with this also, with the face-to-face. But unless you attend a great many conferences, it can be hit and miss.

You must invest in yourself and your business. At the beginning you may think you can do everything by yourself. You will figure it out soon enough that this is not going to serve you well.

I tried it, you will try it, I can guarantee you it won't work. I can write up this ezine just fine but then my VA (Virtual Assistant) formats it and sends it to you. I have no desire to learn how to do that. And even if I did know how to do that, it would not be the best use of my time.

You cannot build your successful and money making business by yourself. You cannot go it alone. Don't be a Lone Ranger!

Probably the best investment you can make for yourself and your business is to hire a coach. Choose someone who has the type of business you would like and who is successful in it. Don't hire someone who 'used' to have a business but has retired. I say this only because I knew someone who did this. Things change too quickly, not just on the internet but what is trending now and working well now. If someone doesn't have their fingers in the day to day goings on in the business world, they will not be able to help you as much as you deserve.

Choose someone you know, like and trust. Chose someone who you admire and respect. Remember, Jim Rohn (Motivational Speaker) says you are the 'average of the 5 people you spend the most time with'.

Action Step: If you are not clear on your value and how much you have to offer someone, you need to start here. Be honest to yourself about how you are present. Are you being seen? Are you being relevant? Do people look at you as a 'safe' person?

Sunday, March 8, 2015

Initials Inc Review

If you're reading this review, chances are you're looking for information on Initials Inc because you're thinking about joining. Before you do that, I want to encourage you to read this complete review so you can be positioned to make a more educated decision about the company. Before proceeding, I want to disclose that I'm not an Initials Inc distributor so you can be sure that you're getting a truly unbiased perspective of the company.

Who Is Initials Inc And What Do They Sell?

First things first, if you're thinking about joining Initials Inc, it's important to get some background information on the company itself. Founded in 2005 by sisters, Britney C. Vickery & Ivy C. Hall, this company is a Personalization Business that offers an extensive product line of garment bags, backpacks, purses, handbags, kitchen products, towels, water bottles, accessories and organizers.

This is just a sample of their product line which offers a wide variety of fun products and gifts for anyone that you can think of. What makes this company unique is their ability to personalize each item in their catalog to be exclusively unique to the customers particular taste and preference.

How Do You Make Money With Initials Inc?

The cost to begin as an Initials Inc Creative Partner will be $139 for your Starter Kit. This will provide you with 11 products with a value of over $400. As a partner, you will qualify to receive a 25% base commission for every product you sell. In addition, you will earn recruiting bonuses, personal sales bonuses and promotional bonuses as you increase your personal sales volume and recruit new Creative Partners into your organization.

Initials Inc- Creative Partner Training & Hostess Rewards

As a Creative Partner, you will be trained to achieve sales and recruit new team members into your organization through the traditional method of Home Parties. You're going to contact all of your friends, family, acquaintances, neighbors and your co-workers to schedule a party in their homes. You will also want the hostess to invite as many guest as possible, to ensure a successful party.

During the party, you will showcase and perform demonstrations of many of the products from your Starter Kit, in addition to, other products that you have purchased.

To incentivize your friends and family for hosting the parties, Initials Inc, has put a Hostess Rewards Program in place. This program will reward your hostess with discounted merchandise and even free products based on the amount of sales you generate in their home. For example,

· A total of $250 sold, the Hostess will earn $25 in free products.
· A total of $450 sold, the Hostess will earn $60 in free products.
· A total of $650 sold, the Hostess will earn $100 in free products.
· A total of $850 sold, the Hostess will earn $150 in free products.
· A total of $1,000 sold, the Hostess will earn $200 in free products.

Is Initials Inc A Good Business Opportunity or A Complete Waste of Time?

In closing, the company looks credible and the business opportunity looks solid. The products look to be of high quality and they are very marketable. While having a good company, good products and a lucrative compensation plan are obviously pluses, those things will not guarantee your success. Ultimately, your success will depend on your ability to sponsor new people into your business.

My advice is to use Attraction Marketing so you can generate leads online for your Initials Inc business. If you can do that, you can very well be on your way to building a prosperous business.

Thursday, February 12, 2015

5 Tips for Growing Your Business

Starting a business is tough.. no exaggeration. To start and run a business is both nerve-racking, petrifying.. and a dozen other emotions. It doesn't matter if you are drafting the initial business plan, just opened the doors, or been around for awhile. Planning will alleviate much of the risk, but not all. You can't control everything in life, nor in business.

Want to grow your company? Here are five guidelines to help you do that. Many accomplished business owners wished that someone had told them this at the beginning.. and look at us giving them away to you.

Guidelines to Grow Your Business

1. Realize that you can't do it all

Being your own boss is part of the appeal to start a business. The owner of a small business will have to be contented to wear many hats - that of a sales assistant, bookkeeper, marketing director. However, this does not require that he or she should do it all on his or her own. Now is a good time to consider outsourcing some pieces of your business to a virtual assistant and a bookkeeper.

You will certainly be able to do it alone for a short time and even manage to flourish, but in order for the business to develop, it can't go on like that forever. It is crucial to know when to find capable people with the same vision. You can only do so much and if you want the business to thrive, you will have to accept that you need help.

It should not be necessary to relinquish your new found freedom or your control to get help, but you are only one individual.

2. Don't spread your doubts

Confidence, drive and passion are needed when launching and running a prosperous business. It is, however, normal for doubts about this new undertaking to creep up on you, but essential to know to whom and where to voice these uncertainties.

Don't tell influential people outside the company like a capitalist that might invest in your venture or the local credit union's manager. They will only finance someone who is confident about his or her business. So keep your game face on when you approach investors for much needed money. In the same way the employees must be sure that they can believe in you. Don't when times get tough, don't express your emotions and doubts openly for all to hear.

It would be lying to say that not everyone have fears and uncertainties. A business owner, however, should arouse confidence in his or her employees. So think about how you act when you are with them, especially when things aren't happening like you would like it to.

3. Work towards that business you would want

There's an expression that says that you should fake it until you make it. You should adopt this principle, particularly in the beginning of a business venture.

Don't intentionally deceive clients about the business' scope or what services you can offer them. New clients should be instilled with confidence in your business, until your reputation has been established. So, run the business as if it is already the business you would want, even if it is not there yet.

Apply this concept to all aspects of your business venture - from the way potential clients are greeted to the language used on advertising materials and the company website. If a confident air is projected when new customers are dealt with, a first impression is made that will offset the small size or lack of experience.

It is not necessary to approach all dealings as the president of a worldwide organization, but think big when you want to grow your business. Make sure any material or employee who have direct contact with your clients, represent your business the way you would want to.

4. Deal with the negative answer of no

It is only you who can decide to open your own business, an adventure that you yourself decide to go on. Regrettably, to make your dream come true, you'll have to involve other people whose opinions will have to be heard about the way things happen.

Starting out as the owner of a business you will often hear "no." Potential customers and clients will not be interested, your idea will be passed on by investors, and your banks loan applications will be turned down. Don't feel dejected because rejection is essentially fabulous.

How so? For the reason that every time you hear "no," you must choose to appreciate it as a break. Maybe your bank loan application was turned down, not because of your idea but because of a problem with the business plan. Perhaps a non-interested client could force you into developing your pitch or making your offered services more convincing.

A business owner should look at rejection as inevitable, but it is your choice how to react to it.

5. The business bank account isn't for your personal use

This is a big one, so read it again. And again. Once your business is going strong, the temptation will be there to use your business account for personal use, to borrow money from the business or treat yourself with lavish payments, but don't do it, especially in the beginning.

Even a successful business will admit that to grow cost money. Every time you take from the business' money, the chances of growth diminish. You should be sure to adequately compensate yourself for the work you do, but your salary must be modest and reinvesting in the business must be your main concern.

To grow a business will cost money because everything needed for growth like equipment, talent and space costs money. Therefore the smaller amount you put back, the slower the growth. The more money put back, the faster the operation can be expanded and the more profits can be made.

Wednesday, January 7, 2015

Stock Vectors Tips

Choosing images for your posters or your flash videos shouldn't at all be difficult. That's because vector graphic are by far, the easiest to manipulate and the most widely available, thanks to stock vectors, which can be downloaded online. Even a bit of knowledge you have about Photoshop can tell you that working with bitmap are incredibly difficult, especially when it comes to resizing and rotating. Changing a bitmap images size can lead you with pixilated, cheap-looking images and designers often rant about how these images have poor resolution. A bitmap is composed of squares that are meshed together to create an image so when these images are reduced in size, some squares are eliminated and thus, lowering the images resolution. When expanded on the other hand, the image can appear blocky, especially if the image doesn't have a high resolution. Detail is not one of the fortes of bitmap images, so free vectors images are created in order to appease designers of their yearning for professional and sleek looking images.

Vector images, on the other hand, are a rich collection of individual objects as opposed to picture elements. If you've never seen a vector image before, try searching for stock vectors online. The internet has various designs and forms of stock vectors available for use. These kinds of images are a lot better because its elements are made to be scalable. You can expand, shrink or rotate a vector image all you want but its quality will always stay the same. This particular trait of stock vectors allows it to rotate, scale, and animate smoothly in flash without jumping pixels.

One of the most appalling characteristic of bitmap images is that they are limited to being square or rectangular in shape. If you put a bitmap image on top of another bitmap image, you'll see a square covering parts of the image underneath. Bitmap images are damned to do this because they are composed entirely of square pixels. Vector images, on the other hand, are very ideal for creating hi-res graphics, maps, and even company logos.

If you have no idea how to create vector images, you can check out the internet for stock vectors. Vectors come in various designs available for download for all your advertisement or flash-video needs. Most websites that offer vectors are free, but some images are available rather cheaply. If you've got a business project, a presentation, a school report, or if you're just printing out fliers, then grab an image from the stock vectors available online.

More information, pleasevisit : is a part of is a marketplace that allows users to offer, sell and buy digital items ( photos, graphics, video, and audio) a variety of pricing formats and locations. The actual contract for sale is directly between the sellers and buyers.
New content is continually added to the archive, so there is always something new!
All graphics and files provided on come with the right to use them in all types of projects. There are absolutely no additional fees beyond the price which you pay in our market.

Thursday, November 27, 2014

Business Tips : How to Sell Joomla Templates

Joomla templates are basically available everywhere you look on the internet. Because this program is a program of open source software, this means that anyone and everyone who can write in HTML coding and CSS coding, can develop extensions of Joomla core functions. This is why the availability of this template is very deep.

You can find a very large number of templates available for free; However, people have found ways to make money from this technology.

Due to the development of a template can be hard and very time consuming, designers began to sell their creations. One of the most popular places to sell Joomla template design is is a marketplace that Allows users to offer, sell and buy templates for websites in a variety of pricing formats and locations. The actual contract for sale is Directly between the sellers and buyers.

New content is continually added to the archive, so there is always something new!
All graphics and templates-provided on come with the right to use them in all types of projects. There are absolutely no additional fees beyond the which you pay the price in our market.